Brian Ritchie

I find the revenue your attribution is hiding.

Data and analytics strategy leader, Sydney. I build the attribution, lifecycle, and AI systems that show enterprise and high-growth teams where their money actually comes from — currently for Australia’s largest Outdoor Gear and 4WD retailer, and across ANZ and APAC for cloud, MarTech, and AdTech.

$117.6M revenue attributed through a multi-touch model I built across 1.58M sessions for an ECommerce Retailer.

$30M consulting practice built from zero in 18 months.

7:1 billing-to-cost ratio running a Google Premier Partner’s most profitable division.

220% revenue growth at a $108M-funded agtech startup, at a 3.1:1 LTV:CAC.

Right now I’m the CRM & ecommerce analytics strategist at Australia’s largest family-owned 4WD and outdoor retailer, 35+ stores across AU and NZ. I build the attribution, seasonal-performance, and quality assurance and compliance systems that tell leadership where the money actually comes from. Alongside that I advise on cloud data platforms, marketing automation architecture, and the commercial application of AI.